Mediated and moderated model of the willingness to pay for halal transportation
Abstract
Purpose This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with knowledge and religiosity. Design/methodology/approach Applying a purposive sampling method, data were gathered from questionnaires distributed to Muslim consumers at Malls in Kuala Lumpur and Putrajaya. From 250 Muslims who were approached, 200 respondents agreed to...
Paper Details
Title
Mediated and moderated model of the willingness to pay for halal transportation
Published Date
May 28, 2020
Journal
Volume
12
Issue
8
Pages
1425 - 1445
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