Interactive visual aid adoption within pharmaceutical sales organizations
Abstract
Pharmaceutical companies have invested heavily to equip their sales organizations with interactive visual aids (IVAs) running on tablet PCs designed to increase sales productivity and reduce risks associated with regulatory non-compliance. However, research indicates that the majority of sales representatives within these organizations do not use the new technology. In this study, sales representatives from a major US-based pharmaceutical...
Paper Details
Title
Interactive visual aid adoption within pharmaceutical sales organizations
Published Date
Aug 1, 2020
Volume
2
Pages
100017 - 100017
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