Against the Odds: Consequences of Social Media in B2B and B2C

Published: Jun 17, 2020
Abstract
Finding an efficient way for enhancing brand reputation by using social media among customers and business partners has long been the main purpose of every business. However, due to micro and macro changes in the business field, strategies to find a way to improve brand reputation with business partners and customers have altered from transaction marketing to newer approaches such as employing a social media platform. However, not all brands...
Paper Details
Title
Against the Odds: Consequences of Social Media in B2B and B2C
Published Date
Jun 17, 2020
Journal
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