THE EFFECT OF MACROECONOMIC & BANK SPECIFIC FACTORS ON BANKS PROFITABILITY: AN EMPIRICAL EVIDENCE FROM BANKING INDUSTRY OF PAKISTAN

Purpose of the study: In the emerging environment of the banking sector, profitability is the main principle of the banks.The objective of this study to scrutinize the impact of banks on specific indicators such as asset size, credit risk, capital adequacy, and macroeconomic indicator such as the interest rate on the profitability of banks. Profitability is usually shown as a function of internal and external determinants. Methodology: To...