Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality:
Abstract
The rise of augmented reality (AR) technology, which overlays digital content to alter customers’ views of a physical service setting, using mobile and wearable computing, drives the digital...
Paper Details
Title
Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality:
Published Date
Feb 1, 2021
Journal
Volume
24
Issue
1
Pages
84 - 103
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Notes
History