Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain

Volume: 287, Issue: 1, Pages: 225 - 236
Published: Nov 1, 2020
Abstract
This paper explores the optimal timing of when a manufacturer should bargain a wholesale price with a retailer in a dual-channel supply chain that consists of the manufacturer and the retailer. To address the problem, we construct a game-theoretic model in which the manufacturer can sell products directly to consumers (direct channel) and through the retailer (retail channel). We also assume that the manufacturer determines the direct price in...
Paper Details
Title
Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain
Published Date
Nov 1, 2020
Volume
287
Issue
1
Pages
225 - 236
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