Better marketing for female marketers: Gendered language in the Forbes CMO list
Abstract
Published in 26 languages across 68 countries, Forbes is one of the most-read business periodicals globally, and in 2019, its annual Top 50 World’s Most Influential CMOs list highlighted 31 female CMOs and 19 male CMOs who demonstrate industry-shaping leadership. In this article, we analyze the language used to describe the male and female CMOs on the list to determine whether certain words are commonly seen as gendered characteristics, as...
Paper Details
Title
Better marketing for female marketers: Gendered language in the Forbes CMO list
Published Date
Sep 1, 2020
Journal
Volume
63
Issue
5
Pages
607 - 617
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