Marketing systems: A Listen, Learn, Leverage Framework

Volume: 40, Issue: 3, Pages: 380 - 395
Published: May 14, 2020
Abstract
Macromarketing provides the conceptual ground to understand marketing dynamics in a systems setting. Social marketing offers an implementation platform through which collective behavioral change may be accomplished. Qualitative system mapping from systems thinking delivers potentially powerful tools for macromarketing and social marketing in their non-linear causality pursuits. The central theme of the paper is to unveil the marketing dynamics...
Paper Details
Title
Marketing systems: A Listen, Learn, Leverage Framework
Published Date
May 14, 2020
Volume
40
Issue
3
Pages
380 - 395
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