Consumer territorial responses in service settings
Abstract
Purpose Customers can be territorial, which results in reactive behaviors that can hurt firm profitability. This study aims to expand the typology of customer territorial responses previously identified in the environmental psychology and marketing literature. Design/methodology/approach The authors use a mixture of quantitative and qualitative approaches. The exploratory studies elicit and test a typology of consumer territorial responses using...
Paper Details
Title
Consumer territorial responses in service settings
Published Date
May 4, 2020
Volume
34
Issue
5
Pages
651 - 663
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