A new method for performance evaluation of decision-making units with application to service industry

The decision-making units (DMUs) in the modern service industries may produce desirable outputs and undesirable outputs. For the decision makers, some outputs may be more desired than others although all of them are desirable. Considering these characteristics, this work combines the data envelopment analysis (DEA) and the multiple attributes decision-making (MADM) method, to make a reasonable and comprehensive performance evaluation for DMUs....