Understanding diffusion of information systems-based services: evidence from mobile banking services

Purpose The Bass model is widely used in the literature to capture the diffusion of innovations and shows excellent predictive power in the context of durable goods. However, the model's efficacy fades when services are the target of analysis. Services that users adopt and subsequently utilize regularly are regarded as a continuous process that entails the possibility of dis-adoption and re-adoption. These aspects are not accounted for in the...