Similar or contrastive? Impact of product–background color combination on consumers' product evaluations

Published on Apr 29, 2020in Psychology & Marketing
· DOI :10.1002/MAR.21361
Jing Huang1
Estimated H-index: 1
(WHU: Wuhan University),
Zhengrong Wang1
Estimated H-index: 1
(WHU: Wuhan University)
+ 1 AuthorsLiqin Yu1
Estimated H-index: 1
(WHU: Wuhan University)
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