Performance implications of using signaling and screening for expanding interfirm business networks: Evidence from franchising
Abstract
Entrepreneurial business firms such as franchisors can enhance their network performance by attracting high-quality partners and preventing low-quality partners from joining the network. We draw on agency and transaction cost theories and the substantive literature on voluntary information disclosure to develop a theoretical framework that examines the consequences of using signaling and screening mechanisms for interfirm network performance....
Paper Details
Title
Performance implications of using signaling and screening for expanding interfirm business networks: Evidence from franchising
Published Date
Jul 1, 2020
Volume
88
Pages
47 - 58
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