Researching on the edge: emancipatory praxis for social justice
Abstract
Purpose This paper aims to provoke a conversation in marketing scholarship about the overlooked political nature of doing research, particularly for those who research issues of social (in)justice. It suggests a paradigmatic shift in how researchers might view and operationalise social justice work in marketing. Emancipatory praxis framework offers scholars an alternative way to think about the methodology, design and politics of researching...
Paper Details
Title
Researching on the edge: emancipatory praxis for social justice
Published Date
Jun 11, 2020
Volume
54
Issue
11
Pages
2697 - 2721
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