The effectiveness of various video ad-choice formats

Volume: 27, Issue: 6, Pages: 631 - 650
Published: Apr 20, 2020
Abstract
Audiences are hostile to advertising on the Internet, so ad-supported video streaming services have experimented with new interactive formats to make viewers more receptive to advertising. This...
Paper Details
Title
The effectiveness of various video ad-choice formats
Published Date
Apr 20, 2020
Volume
27
Issue
6
Pages
631 - 650
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