Al-enabled biometrics in recruiting: Insights from marketers for managers

Volume: 29, Issue: 3, Pages: 225 - 234
Published: Aug 1, 2020
Abstract
Both researchers and practitioners are only in the early stages of examining and understanding the application of artificial intelligence (AI) in terms of marketing themselves as employers or the open jobs they have. AI has the potential to significantly affect how firms reach, identify, attract, and select human capital. We examine factors that can influence a job candidate’s intent to complete Al-enabled recruiting processes, especially the...
Paper Details
Title
Al-enabled biometrics in recruiting: Insights from marketers for managers
Published Date
Aug 1, 2020
Volume
29
Issue
3
Pages
225 - 234
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