Sampling weight adjustments in partial least squares structural equation modeling: guidelines and illustrations

Applications of partial least squares structural equation modelling (PLS-SEM) often draw on survey data. While researchers go to great lengths to document reliability and validity statistics that support the generalisability of their findings, they often overlook or ignore a more fundamental issue related to data analysis—the representativeness of their sample. Addressing this concern, the present paper offers guidelines for using the weighted...