LGBTQ Imagery in Advertising
Abstract
ABSTRACT
Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity–femininity and sexuality and has the potential to create strong positive or negative responses from different audiences. Using an experimental methodology, this study examines how depictions of gender and sexuality combine to...Paper Details
Title
LGBTQ Imagery in Advertising
Published Date
Apr 24, 2020
Volume
60
Issue
2
Pages
222 - 236
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Notes
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