Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising

Volume: 60, Issue: 2, Pages: 179 - 196
Published: Apr 24, 2020
Abstract
null Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other types of nonstereotyped gender-role portrayals in advertising can have a number of positive effects. This article corroborates these findings in three empirical studies that demonstrate the positive...
Paper Details
Title
Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
Published Date
Apr 24, 2020
Volume
60
Issue
2
Pages
179 - 196
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