How national culture and ethics matter in consumers’ green consumption values
Abstract
Going green in consumption is gaining momentum globally, but little is known how national cultural values and consumers’ ethical ideologies explain green consumption. With a culturally rich sample of 1929 responses from consumers in Finland, Germany, Portugal, and the United Kingdom, the present study examines how cultural long-term orientation and collectivism predict consumers’ green consumption values, and if these relationships are moderated...
Paper Details
Title
How national culture and ethics matter in consumers’ green consumption values
Published Date
Aug 1, 2020
Volume
265
Pages
121754 - 121754
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