Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis

Published: Jan 1, 2020
Abstract
Mobile phones have become an integral part of human lives with majority of people using them to access product and services for their day-to-day needs. However, mobile shopping adoption across the globe is not wide or fast as expected. In addition, the research is very scant in understanding various predictors of consumer adoption towards mobile shopping. The objective of this study is to identify most significant and non-significant predictors...
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Title
Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis
Published Date
Jan 1, 2020
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