System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value
Abstract
Companies can create value by differentiating their products and services along quantitative attributes. Existing research suggests that consumers’ tendency to rely on relatively effortless and affect-based processes reduces their sensitivity to the scope of quantitative attributes and that this explains why increments along quantitative attributes often have diminishing marginal value. The current article sheds new light on how “system 1”...
Paper Details
Title
System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value
Published Date
Apr 4, 2020
Journal
Volume
47
Issue
4
Pages
566 - 587
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