Traveling with Companions: The Social Customer Journey:

Volume: 85, Issue: 1, Pages: 68 - 92
Published: Jan 1, 2021
Abstract
When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article introduces the social customer journey, which extends prior perspectives on the path to...
Paper Details
Title
Traveling with Companions: The Social Customer Journey:
Published Date
Jan 1, 2021
Volume
85
Issue
1
Pages
68 - 92
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