Traveling with Companions: The Social Customer Journey:
Abstract
When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article introduces the social customer journey, which extends prior perspectives on the path to...
Paper Details
Title
Traveling with Companions: The Social Customer Journey:
Published Date
Jan 1, 2021
Journal
Volume
85
Issue
1
Pages
68 - 92
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History