Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Abstract
Despite being a basic food property, food temperature has been largely neglected by consumer research thus far. This research proposes that consumers spontaneously infer that warm foods contain more calories, an unexplored lay belief we named the “warm is calorie-rich” intuition. Eight studies reveal that this deep-seated intuition has powerful implications in terms of guiding (and often biasing) product judgments and consumption decisions....
Paper Details
Title
Make It Hot? How Food Temperature (Mis)Guides Product Judgments
Published Date
Apr 4, 2020
Journal
Volume
47
Issue
4
Pages
523 - 543
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