Dystopia and utopia in digital services
Abstract
In this commentary we explore a set of paradoxes in digital services that we call Truth versus Lies, Long Term versus Short Term, Fair versus Unfair, Humans versus Machines, Return versus Risk, Coordination versus Competition, and Slow versus Fast. In each case the new digital tools at the disposal of marketers can lead towards marketing utopia or veer towards...
Paper Details
Title
Dystopia and utopia in digital services
Published Date
Mar 23, 2020
Volume
36
Issue
5-6
Pages
412 - 419
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