The interacting effect of business and cultural distances on relationship management and export performance: the case of wine export between France and China

Purpose This study aims to investigate the interacting effect of two forms of psychic distance (business and cultural) on export relationship management. Specifically, this research examines the moderating role of cultural distance in the effect of business distance on different dimensions of relationship management and financial export performance. Design/methodology/approach This research builds on a sample of 174 French export executives who...