Experiential Consumption with Brands

Published on Aug 5, 2015
· DOI :10.4324/9781315813998-8
Lia Zarantonello15
Estimated H-index: 15
,
Véronique Pauwels-Delassus2
Estimated H-index: 2
Source
Abstract
📖 Papers frequently viewed together
2016
2019
1 Author (László Kovács)
2010
1 Author (Paul Lange)
References1
Newest
#1Jennifer Aaker (UCLA: University of California, Los Angeles)H-Index: 48
Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...
4,341 CitationsSource
Cited By0
Newest