Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers
Abstract
Purpose The consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil. Design/methodology/approach A survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured...
Paper Details
Title
Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers
Published Date
Mar 2, 2020
Journal
Volume
122
Issue
4
Pages
1070 - 1184
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History