Contributions to attention based marketing: Foundations, insights, and challenges

Volume: 111, Pages: 85 - 90
Published: Apr 1, 2020
Abstract
This special issue compiles a set of cutting-edge articles that use eye tracking methodology to address unresolved problems in Attention Based Marketing (ABM). Understanding consumers’ attention, how it influences their behavior, and how to win the competition for attention are the main goals of ABM. We define ABM as a discipline, outline its theoretical and methodological foundations, summarize insights provided by this special issue, and...
Paper Details
Title
Contributions to attention based marketing: Foundations, insights, and challenges
Published Date
Apr 1, 2020
Volume
111
Pages
85 - 90
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