Contributions to attention based marketing: Foundations, insights, and challenges
Abstract
This special issue compiles a set of cutting-edge articles that use eye tracking methodology to address unresolved problems in Attention Based Marketing (ABM). Understanding consumers’ attention, how it influences their behavior, and how to win the competition for attention are the main goals of ABM. We define ABM as a discipline, outline its theoretical and methodological foundations, summarize insights provided by this special issue, and...
Paper Details
Title
Contributions to attention based marketing: Foundations, insights, and challenges
Published Date
Apr 1, 2020
Journal
Volume
111
Pages
85 - 90
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History