How Indian home-grown businesses outsmart the MNCs
Abstract
Purpose This paper aims to focus on how home-grown Indian companies explored the potential of Indian middle class and realized an opportunity to seize the market gap not catered by MNCs in India. Across three distinct business contexts, the authors describe the companies’ procedures of developing segment-specific offerings. Doing so, the authors outline novel strategies implemented by these companies to cater to specific needs of the segments....
Paper Details
Title
How Indian home-grown businesses outsmart the MNCs
Published Date
Oct 14, 2019
Journal
Volume
31
Issue
6
Pages
849 - 869
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Notes
History