Review paper

Consumer resistance and inertia of retail investors: Development of the resistance adoption inertia continuance (RAIC) framework

Volume: 55, Pages: 102071 - 102071
Published: Jul 1, 2020
Abstract
Consumer resistance and inertia related behaviors are as important as adoption behaviors. Resistance can lead to unwillingness on the part of the investors to invest in a particular financial product. On the other hand, inertia can potentially lead to loyalty, despite dissatisfaction with a financial product. Consequently, an understanding of the antecedents and outcomes of retail investors’ resistance and inertia toward investments is valuable...
Paper Details
Title
Consumer resistance and inertia of retail investors: Development of the resistance adoption inertia continuance (RAIC) framework
Published Date
Jul 1, 2020
Volume
55
Pages
102071 - 102071
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