Agile route-to-market distribution strategies in emerging markets: The case of Paraguay

The intensifying presence of multinational enterprises (MNEs) in emerging markets is of continued interest to strategy and international management scholars. In terms of theory, we know little about how proactive, agile route-to-market (RTM) decisions are made, developed and implemented to enable strategic renewal and sustainability in socio-economic contexts. Our aim in this paper is to understand the factors underpinning RTM agile...