Understanding Cultural Diversity in Franchising: Recommendations and Implications for Recruitment of Migrant Franchisees

Pages: 53 - 71
Published: Mar 2, 2020
Abstract
This chapter is a descriptive and exploratory study of the challenges and opportunities faced by franchisors in adapting their franchise systems to accommodate cultural diversity among franchisees. It uses literature on migrant entrepreneurs and cultural diversity in small business settings in the United Kingdom, Europe, and the Americas as a basis for application to a franchising context. Triggered by events in the Australian franchising sector...
Paper Details
Title
Understanding Cultural Diversity in Franchising: Recommendations and Implications for Recruitment of Migrant Franchisees
Published Date
Mar 2, 2020
Journal
Pages
53 - 71
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