Understanding Cultural Diversity in Franchising: Recommendations and Implications for Recruitment of Migrant Franchisees
Pages: 53 - 71
Published: Mar 2, 2020
Abstract
This chapter is a descriptive and exploratory study of the challenges and opportunities faced by franchisors in adapting their franchise systems to accommodate cultural diversity among franchisees. It uses literature on migrant entrepreneurs and cultural diversity in small business settings in the United Kingdom, Europe, and the Americas as a basis for application to a franchising context. Triggered by events in the Australian franchising sector...
Paper Details
Title
Understanding Cultural Diversity in Franchising: Recommendations and Implications for Recruitment of Migrant Franchisees
Published Date
Mar 2, 2020
Pages
53 - 71
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History