doi.org/10.1016/j.dss.2020.113268
Other

Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations

..., Alexander Benlian
43
Decision Support Systems6.70
Volume: 131, Pages: 113268 - 113268
Published: Feb 15, 2020
Paper Fields
Paper Details
Title
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations
DOI
doi.org/10.1016/j.dss.2020.113268
Published Date
Feb 15, 2020
Journal
Decision Support Systems
Volume
131
Pages
113268 - 113268
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