Nudging individuals’ creativity using social labeling

Volume: 15, Issue: 2, Pages: e0228961 - e0228961
Published: Feb 13, 2020
Abstract
Simple instructions have been shown to robustly influence individual creativity, which is key to solve local problems. Building on social labeling theory, we examine the possibility of nudging individual’s creativity using “creative” and “not creative” labels. Study 1 showed that subjects labeled as “creative” or “not creative” performed better in a creative task than unlabeled subjects and established the moderating effect of self-perceived...
Paper Details
Title
Nudging individuals’ creativity using social labeling
Published Date
Feb 13, 2020
Journal
Volume
15
Issue
2
Pages
e0228961 - e0228961
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