Narrowband Influencers and Global Icons: Universality and Media Compatibility in the Communication Patterns of Political Leaders Worldwide

This article analyzes how political leaders communicate with their target audiences and examines whether they adopt a country-specific communication persona, or react to the global media-intensive environment by offering more universal communication. Politicians communicate through presentational (e.g., social media) and representational (e.g., press) outlets, and the compatibility between these outlets represents the leader’s effectiveness in...