Low literacy, policy and consumer vulnerability: Are we really doing enough?

Volume: 44, Issue: 4, Pages: 343 - 352
Published: Feb 11, 2020
Abstract
A perennial issue in transformative consumer research and public policy is the plight of low-literate vulnerable consumers. Low-literate consumers have been observed misinterpreting labels, misusing products and purchasing the wrong item, which leads to devastating outcomes as they continue to make poor decisions out of ignorance. Based on a thorough review of past studies on consumer literacy and vulnerability, we explore how stigma and...
Paper Details
Title
Low literacy, policy and consumer vulnerability: Are we really doing enough?
Published Date
Feb 11, 2020
Volume
44
Issue
4
Pages
343 - 352
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