All of me? Users’ preferences for privacy-preserving data markets and the importance of anonymity

Volume: 30, Issue: 3, Pages: 649 - 665
Published: Feb 5, 2020
Abstract
Privacy-preserving data markets are one approach to restore users’ online privacy and informational self-determination and to build reliable data markets for companies and research. We empirically analyze internet users’ preferences for privacy in data sharing, combining qualitative and quantitative empirical methods. Study I aimed at uncovering users’ mental models of privacy and preferences for data sharing. Study II quantified and confirmed...
Paper Details
Title
All of me? Users’ preferences for privacy-preserving data markets and the importance of anonymity
Published Date
Feb 5, 2020
Volume
30
Issue
3
Pages
649 - 665
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