Open innovation ecosystems of restaurants: geographical economics of successful restaurants from three cities
Abstract
This paper investigates the role of open innovation in the success of restaurants. Our research questions are as follows. ‘Is open innovation a rational strategy for a small restaurant to attract and maintain customers? Which open innovation strategies should a small restaurant use?’ We constructed our research model of open innovation ecosystem of restaurants with ingredients open innovation, recipe open innovation and service open innovation...
Paper Details
Title
Open innovation ecosystems of restaurants: geographical economics of successful restaurants from three cities
Published Date
Feb 6, 2020
Journal
Volume
28
Issue
12
Pages
2348 - 2367
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