A Study of the Effectiveness of Online Marketing Strategies of Packaged Health Food Brands

Pages: 169 - 181
Published: Jan 1, 2020
Abstract
Purpose: The research study aims at exploring the effectiveness of online marketing strategies of packaged health food brands w.r.t. income of the customers. The study aims to investigate the relationship between buyer satisfaction and buyer recommendation w.r.t. the income of the customers. For the research, both primary data and secondary data were used. The researchers have conducted the pilot study on 105 respondents to investigate the...
Paper Details
Title
A Study of the Effectiveness of Online Marketing Strategies of Packaged Health Food Brands
Published Date
Jan 1, 2020
Pages
169 - 181
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