Classification Analysis for Brand Loyalty Determination
Abstract
This research article attempts to determine brand loyalty by classifying current and potential customers in the commercial paints industry based on eight promotional parameters. It is a prerogative to understand customer response towards brand promotions, which necessitates exploring the concept of brand loyalty determinants. Primary data of these eight parameters are collected (paints industry contractors) as factors contributing to brand...
Paper Details
Title
Classification Analysis for Brand Loyalty Determination
Published Date
Jan 29, 2020
Journal
Volume
24
Issue
1
Pages
106 - 120
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Notes
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