Thinking out of the box

Metaphor production is a creative process of thinking out of the box, which can be of great communicative value to language users. In this study, we explored how metaphor production can be stimulated by different types of cues in an internet environment. Participants ( N = 318) were invited to co-create a metaphorical campaign slogan in a social media setting with randomly selected sets of real campaign slogans. We measured how linguistic...