THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation

Volume: 52, Pages: 102075 - 102075
Published: Jun 1, 2020
Abstract
This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational...
Paper Details
Title
THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
Published Date
Jun 1, 2020
Volume
52
Pages
102075 - 102075
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