Social Media Influencers as Promotional and Marketing Tools Among Social Media Users
Published: Jan 1, 2019
Abstract
The title for this research study was “Social media influencers as promotional and marketing tools among social media users”. The purpose of this study was to study the promotion techniques of social media influencers during promotion process, and the factors that affect the buying behaviour of the consumers. The main motive of this research was to understand the concept of influencer marketing and how it works. There were two research...
Paper Details
Title
Social Media Influencers as Promotional and Marketing Tools Among Social Media Users
Published Date
Jan 1, 2019
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