To veg or not to veg? The impact of framing on vegetarian food choice

Research suggests that consuming vegetarian foods is one of the key lifestyle changes that could reduce greenhouse gas emissions. However, transforming dietary habits to counter climate change has received little attention to date compared to other green behaviors. In three large pre-registered online studies conducted on 11,066 US participants, the present research tested whether reframing the name of the vegetarian food category impacts the...