Going beyond a positive–negative dichotomy in judgment and decision‐making research: Insights for framing, counterfactual thinking, and ambivalence

Many areas of judgment and decision‐making research have historically relied on a simple positive–negative dichotomy (e.g., positive vs. negative framing). Although this classic assumption about the conceptual space has contributed to some of the field's more impactful findings (e.g., framing effects), it may also have mistakenly led us to believe that these findings told a complete story about biases in processing positive and negative...