Understanding the influence of corporate social responsibility practices on impulse buying

Volume: 27, Issue: 3, Pages: 1454 - 1464
Published: Jan 24, 2020
Abstract
This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well‐being, social well‐being, and economic well‐being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid...
Paper Details
Title
Understanding the influence of corporate social responsibility practices on impulse buying
Published Date
Jan 24, 2020
Volume
27
Issue
3
Pages
1454 - 1464
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