Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method

Social networking sites (SNSs) have become a vital medium for companies to place advertisements and setting an objective of advertisements on SNSs is an important issue of planning a business’s market strategy. The purpose of this work is to develop a fuzzy technique for order preference by similarity to an ideal solution (TOPSIS) method for evaluating and selecting objectives of advertisements on Facebook. In the proposed model, the fuzzy...