Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. Although previous studies on mobile apps have investigated TAM, critical social factors have been neglected, thus, reinforcing the need to study the latter’s contribution to consumer purchase intention. Accordingly, this study examines social influence and peer influence in the TAM and collects 777 questionnaires from...