The influence of sharing versus self-use on the preference for different types of promotional offers

Volume: 54, Pages: 102026 - 102026
Published: May 1, 2020
Abstract
Sharing, which refers to giving something you have to someone else, is one of the most ubiquitous forms of human behavior in the world. Everyone experiences it in various situations, including buying food. Nonetheless, although buying something to share with others is quite common in our daily lives, most consumer research on buying focuses on the condition of “self-use” rather than “sharing.” The main purpose of this study is to investigate the...
Paper Details
Title
The influence of sharing versus self-use on the preference for different types of promotional offers
Published Date
May 1, 2020
Volume
54
Pages
102026 - 102026
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.